ABCD Concepts is lifestyle marketing tourism start-up based in the heart of Khayelitsha. Our mission is to express the experiences and interactions of people and businesses within communities through physical activity. To do this we offer various tour experiences,
such as:

  • Runkasi:, 9 km morning jog through some of our iconic streets while moving between the oldest and youngest communities.
  • Cycling: through guided routes that are mapped out to give you
  • Educational: an opportunity, as well as offering unique customizable tours.

As a business we strive to teach people more about what it is like to come from different areas of the same community. To provide locals and international guests with the opportunity to be immersed in our communities cultural and social activities.

Building our community

( Outreach Programs )

As a businesses we believe that doing good is good business which is why we partnered with Sporting Code, a sports NPO that uses sports as a tool to educate and equip young people with the social skills needed to deal with life. This allows us to give back to the community of Khayelitsha, invest in young people and ensure that the next generation has better access to opportunities.

Sporting Code is a youth sports development program that creates, hosts and facilitates educational outings, sports tournaments, coaching clinics and leagues for schools, communities and businesses.

We aim to provide structured sporting systems that will allow communities, schools and corporates to use sports as a way to connect, grow and create a healthy, happy and active society


We welcome all kinds of support that can be offered as we pursue our mission for the community. Since our program seeks to provide support and sporting opportunities for as many young people as possible, focusing on sporting equipment that can be continuously used by us and our youth would be really useful for our program.

Cycling Experience

Includes: Bicycle+Helmet and a local guide
Tour duration: 4 Hours (9:00 – 12 & 13:30 – 16:30)
Minimum Guest: 2 – 8 Maximum 8

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Running Experience

Includes: Bicycle+Helmet and a local guide
Tour duration: 4 Hours (9:00 – 12 & 13:30 – 16:30)
Minimum Guest: 2 – 8 Maximum 8

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Night Life Experience

Includes: First round of drinks + Host
Tour duration:4 hours (3:00 – 8:00)
Minimum Guest: 2 – 8

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ABCD Travel – Immersive Township Experiences



Tours / Experiences

In a space of 2 years we have had 200 visitors, through these visits we created 3 new experiences.

Employment & Impact

8 entreprenuers impacted & 12 people temp employed

Sports Programs

30 soccer & netball tournaments, 86 Basketball couching clinics

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